Two Weeks Can Add 100K To Your ARR
Lead Generation is not always the answer to higher revenue and growing your business.
A B2B SaaS Startup with 3M ARR, a healthy pipeline and high sales activity came to us, frustrated.
Their revenue had flatlined for 18 months.
Thier Assumption:
They needed a tighter ICP and more Leads.
They Were Wrong.
How Did We Diagnose It?
We ran our revenue architecture audit across all four levers. And our audit told a different story.
Revenue Architecture Audit
Add £100K+ ARR in two weeks through 4 diagnostic levers
Unit Economics
LTV:CAC, payback periods, and margins per segment.
Pricing & Monetisation
Value alignment, tier effectiveness, and expansion opportunities.
Funnel Analytics
Conversion metrics, velocity, and drop-off points.
Revenue Bottlenecks
Sales capacity, churn drivers, and expansion blockers.
Their LTV:CAC ratio was 2.1:1. This was dangerously close to unsustainable. Churn sat at 4.2% monthly. But the real culprit: 67% of their customers were on the wrong pricing tier.
The Metrics That Revealed It:
Average Revenue Per Account (ARPA): £2,400/year vs. potential £4,100
Feature adoption by tier: Enterprise features used by 41% of Growth-tier customers
Price sensitivity analysis: Willingness to pay 58% higher than current pricing
The Solution We Implemented
We restructured their pricing into value-aligned tiers with usage-based components. Within two weeks of implementation:
ARPA increased 50%
Net Revenue Retention hit new records at 80%
Immediate ARR uplift from existing customers alone
£100K+ ARR in 2 Weeks
From existing customers. No new leads required.
Increase
Retention
Uplift
