Meet Nir.
Derived from Sanskrit, meaning limitless, unbounded, or free from constraints. It symbolises clarity, flow, and expansion. The essence of moving beyond what is fixed to create something greater
Nir Growth is a boutique consultancy that architects the underlying structure of business growth.
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Agencies execute campaigns. We build growth strategy. Most agencies focus on one channel (paid ads, SEO, content) and measure success by activity metrics. We look at your entire go-to-market system, positioning, pricing, ICP clarity, conversion architecture, unit economics, expansion plans and fix the strategic gaps that actually move revenue. We're not here to run your LinkedIn ads. We are here to make sure you are not not burning cash on the wrong customer and expanding into wrong markets.
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We focus on strategy, diagnostics, and growth architecture. We'll design your campaigns, build the frameworks, and can oversee implementation. However, we do not run your ads or write your blog posts. If you need execution support, we will help you hire the right people or brief an agency properly so you're not wasting budget on misaligned work. You can also opt to work with our partners.
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We agree on specific metrics at the start, based on OKRs. Typically pipeline value, conversion rates, CAC payback, or revenue growth rate. We review progress Monthly and adjust the plan based on what the data shows. If something isn't working, we pivot fast.
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We work with SaaS companies from pre-revenue through to £10M ARR, but what we do at each stage is different.
Pre-revenue to £100K ARR: We help you build the foundations, business model design, ICP definition, pricing strategy, GTM architecture, and funding prep. The goal is making sure you're scaling the right thing before you pour fuel on it.
£100K to £2M ARR: This is where most founders get stuck. You've got traction but growth has plateaued. We diagnose what's breaking. Whether that's positioning, conversion, unit economics, or go-to-market focus and build the systems to break through.
£2M to £10M ARR: At this stage, you likely have a team but need strategic oversight to ensure you're scaling efficiently. We provide growth leadership to keep the engine running without the bloat.
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Primarily B2B SaaS, though we have worked with productised service businesses and tech-enabled marketplaces. The common thread is recurring revenue models where growth depends on systematic acquisition and retention, not one-off sales.
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Every engagement starts with a Growth Audit : a deep diagnostic that identifies exactly where your growth system is breaking down and what to prioritise first.
From there, you choose how to move forward: a focused 90-Day Growth Sprint or a retainer. Either way, your audit fee is credited toward the next step, so you're not paying twice for discovery.
Find out more about our services →
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We start with a comprehensive audit: analysing your funnel data, interviewing your team, reviewing your positioning, PMF, pricing, and mapping your unit economics. By day 30, you will have a detailed diagnostic report and a prioritised 90-day roadmap. No fluff strategy decks, actionable insights you can execute immediately.
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We take on only 5-8 new clients per year. This is how we ensure every client gets the depth of attention that actually moves the needle. Growth strategy is not a volume game, and neither is this practice. Join the waitlist and we'll reach out when a spot opens.
